Social Media Breakfast: “Overhyped or Under-executed? Strategies for Success”
New York, NY—May 03, 2007—InfoWorld has invited David Teten, Co-Managing Director, Nitron Circle of Experts, and Author, The Virtual Handshake, to speak at the InfoWorld Social Media Breakfast “Overhyped or Under-executed? Strategies for Success.” The event will take place at the Roosevelt Hotel in New York City on May 15, 2007.
Social Media is experiencing phenomenal growth. As a highly effective and efficient way to communicate with IT professionals and IT, peer–to-peer communities are gaining ground quickly. Yet, key questions remain on how to best market to this new media. The topics that will be discussed in the event include the following:
- New proprietary research on Social Media trends and technologies
- Hear from expert panelists on Social Media implementation and RoI opportunities
- Testimonials from marketing and advertising executives using Social Communities today
Other experts participating in panel discussions include Julien Blin, Research Analyst and Social Media Expert, IDC; Allen Fear, Director of Online Content and Production, InfoWorld; and Mike Walsh, CEO, Leverage Software.
The event will help in gaining expertise on the following topics:
- Tips for developing ads that connect with your target audience
- Measurement techniques and how new tools/metrics are being used to determine RoI
- Ideas on building IT community loyalty
- Evaluating communications potential and coverage
- Marketing vehicles used to best communicate in an IT peer-to-peer community
ABOUT NITRON CIRCLE OF EXPERTS
Nitron Circle of Experts helps institutional investors and corporations make more profitable decisions by giving them rapid access to frontline industry experts. In addition, we provide law firms with access to a wide range of expert witnesses. Our expert panel includes senior industry executives, mid-level managers, researchers, regulatory observers, scientists, and academics from a wide range of industries.
For more information about our services or to request a free trial for qualified clients, visit http://www.circleofexperts.com, or contact us at 1-212-682-6676 or info@circleofexperts.com. We are a private company founded in 2003.
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